Austin, Texas
Summary
This business specializes in designing and selling a wide range of jewelry, including necklaces, earrings, bracelets, and rings, as well as personalized gifts and watches. They focus on creating unique, limited-edition pieces that cater to various occasions and styles. The target market includes individuals looking for fashionable accessories and personalized gifts, with a strong emphasis on philanthropy and community support. The business model integrates direct retail and online sales, offering customization options through a 'Color Bar' feature for personalized jewelry.