POWERADE

Summary

This business specializes in producing a range of sports drinks designed to hydrate and replenish electrolytes for athletes. Their product line includes various flavors of sports drinks, zero-calorie options, and sports freezer bars. They target athletes, particularly in college sports, emphasizing the importance of hydration during intense physical activity. The brand differentiates itself by offering higher electrolyte content compared to competitors, positioning itself as a preferred choice for serious athletes.