Weet-Bix

Summary

This business specializes in producing a popular breakfast cereal that has been a staple in New Zealand households for generations. They offer a variety of products including traditional Weet-Bix, gluten-free options, and bite-sized versions. The company promotes healthy eating through initiatives like the Cholesterol Lowering plan and provides recipes to encourage nutritious breakfasts. Their target market includes families looking for convenient and healthy breakfast solutions.