New York, NY
Summary
This business specializes in enhancing patient support programs and pharmaceutical marketing through the use of artificial intelligence. By leveraging patient-level data, it aims to optimize communication strategies to improve therapy initiation, adherence, and overall health outcomes. The solutions are designed to meet patients at various stages of their healthcare journey, ensuring that the right messages reach the right individuals at the right time. The company focuses on reducing medication nonadherence and improving operational efficiencies for healthcare providers.