Columbia Sportswear

Summary

This business specializes in outdoor apparel and gear, offering a wide range of products including jackets, fleece, footwear, and accessories designed for various activities such as skiing, hiking, fishing, and everyday wear. They focus on innovative technologies like thermal-reflective linings and nature-inspired insulation to enhance performance and comfort in outdoor conditions. The target market includes outdoor enthusiasts and casual consumers looking for functional and stylish clothing. Their business model emphasizes seasonal promotions and a loyalty rewards program to engage customers.