Summary
This platform serves as a consumer advocacy resource, helping individuals in the United States search, research, and compare financial advisors. It provides tools and information to assist users in finding trustworthy financial advisors, including a proprietary Trust Algorithm that evaluates over 17,000 advisor firms based on more than 500,000 data points. The site also offers educational resources on financial topics, aiming to empower users with knowledge about financial planning and advisor selection.
