Summary
This webpage provides a comprehensive overview of online advertising, detailing its various forms such as email marketing, search engine marketing, social media marketing, and display advertising. It discusses the mechanisms of programmatic advertising, the roles of publishers and advertisers, and the evolution of online ad revenues, particularly in the United States. The content also addresses the controversies surrounding online advertising practices, including ad blocking, privacy concerns, and regulatory issues. Additionally, it outlines the benefits and challenges of online advertising, emphasizing its impact on consumer behavior and market dynamics.
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0.3 years — Since Sep 2024
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