Parsippany, New Jersey
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Summary
This business operates a global hotel chain offering a wide range of accommodations, including luxury, midscale, and economy options. It provides services such as booking hotel rooms, managing reservations, and offering a rewards program for frequent guests. The target market includes both leisure and business travelers, with a focus on providing competitive rates and various discounts. Unique aspects include a large portfolio of over 9,100 hotels across 95 countries, a commitment to sustainability, and a loyalty program that allows members to earn points for free nights.
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